Way2Sms has become a dictionary word in the country, thanks to it's immense popularity and marketing hype. If you are wondering what it actually means, it is the name of a site, innovated by Mr. Raju Vanapala as a platform to deliver Free Short messages. Way2sms was recently involved in a website transaction deal worth 250 Crores.
How did it Origin
According to it's description and brief history of it's establishment mentioned on Raju's Facebook profile, Way2Sms wasn't originally planned with a specific idea. Raju initially managed a development and marketing firm, which involved SMS marketing as well. They needed commercial packages for sending thousands of SMSes daily.
They initiated contacts with telecom companies, and here the idea of Free SMS platform sprung. They thought of utilizing these unlimited SMS packages not just for private purpose, but made them public and enabled users to send SMS through Way2sms.com.
It can be coined as one of the most successful Indian start ups without major angel funding or investment. Way2Sms just originated on a simple yet innovative idea. On it's initial launch, it had presented a tough challenge to most of the telecom companies, putting their market value at stake. Since, most of the telecom companies rely on SMS and MMS revenue, they thought this could be a killer. However, they sustained after the introduction of Unlimited SMS packs.
No comments:
Post a Comment